TORONTO, Sept. 23, 2021 (GLOBE NEWSWIRE) — Right this moment, CAFA (the Canadian Arts & Style Awards), the esteemed nationwide platform that celebrates and helps the Canadian vogue business, and TSC, the beloved Canadian procuring and storytelling vacation spot, proudly launch a brand new initiative to carry collectively and highlight an inspiring and numerous group of Canadian vogue manufacturers, that features ai Toronto Seoul, Biko, Brass & Unity, Judith & Charles, Kaela Kay and extra.
Furthering TSC’s dedication to supporting native companies, communities, and rising entrepreneurs, TSC has launched a devoted “CAFA Shop” on their e-commerce platform providing a curated number of main Canadian labels. Launching with 12 manufacturers, with plans so as to add extra all through the Fall, viewers and customers will even have a chance to find the inspiring tales behind the manufacturers throughout episodes of the favored tv present Style Matters hosted by Jeanne Beker airing each Thursday at 8 p.m. ET.
Mandated to develop a stronger appreciation of Canadian expertise each at residence and overseas, the objective of CAFA as a nationwide platform is to foster the following technology of Canadian expertise via an annual awards present and year-round financial improvement initiatives. The distinctive partnership with TSC—watched at residence by 800K viewers every week and visited by 3.5M on-line every month—affords a significant consciousness and commerce alternative via participating content material and storytelling.
“This impactful partnership brings an exquisite marriage of procuring and storytelling. We now have such an abundance of expertise on this nation and I’m so excited for much more folks to not solely uncover and store the unbelievable and distinctive designs our manufacturers provide but additionally hear the inspiring tales of the designers behind these manufacturers,” says CAFA President, Vicky Milner.
“Right this moment’s shoppers store with intent and goal, conscious of what they purchase and who they purchase from. TSC is dedicated to supporting native companies, communities and rising entrepreneurs, which made teaming up with CAFA the proper and pure alternative. When clients go to the CAFA Store, they’re supporting distinctive, inspirational, Canadian manufacturers,” says TSC President, Nyla Ahmad.
The manufacturers featured at launch will embody Judith & Charles, Biko, Poppy Finch, Cat Janiga, Brass & Unity, Kim Smiley, ai Toronto Seoul, L’Intervalle, Kaela Kay, Sully & Son, Hilary Macmillan and LAMARQUE.
For added details about CAFA or for requests, please contact ZOÏ Company:
Brittany Elliott | firstname.lastname@example.org
CAFA was created to assist and rejoice the Canadian Style business. By means of the popularity and promotion of excellent achievement and rising expertise in Canadian vogue, CAFA is devoted to producing a stronger appreciation and marketplace for our artists each in Canada and overseas and to assist the financial improvement of the Canadian vogue business. CAFA is dedicated to additional growing and cultivating our homegrown expertise by creating mentorship and monetary alternatives in addition to establishing collaborative partnerships that try to unite the style group and the assorted, current, vogue initiatives across the nation. Further data will be discovered at www.cafawards.ca.
TSC is a number one interactive, multi-channel, Canadian retailer, providing an unlimited assortment of unique merchandise and prime manufacturers to its clients. As one in all Canada’s most revolutionary and diversified retailers, TSC incorporates leisure, inspiration, personalities, and business leaders to supply a novel procuring expertise the place clients discover distinctive choices in Well being & Magnificence, Jewelry, Residence/Life-style, Style/Equipment, and Electronics. TSC is a part of Rogers Sports activities & Media, a subsidiary of Rogers Communications Inc. (TSX: RCI and NYSE: RCI), which is a diversified Canadian communications and media firm. Uncover extra data – and nice procuring – at TSC.ca.
Gillian Irving, TSC, Gillian.Irving@rci.rogers.com; 416.558.4286