By Christian Paul Del Rosario
With the rising variety of YouTubers these days, one should know the way to model themselves by way of content material. However for me, real content material will all the time catch my consideration—these contents with sense, true tales, and a simple strategy.
The nation’s Final Multimedia Star, Toni Gonzaga-Soriano, is without doubt one of the most sought-after new Youtube content material creators due to her authenticity in interviewing completely different personalities like Dra. Vicky Belo and Hayden Kho, Raffy Tulfo, Atty. Chel Diokno, Mayor Isko Moreno, Senator Grace Poe, Vice President Leni Robredo, and extra.
Her Youtube channel began in January 2019 with private and household vlog content material. She later branded herself by way of the Toni Talks section 9 months later.
However only a few days in the past, the social media was abuzz with Toni Gonzaga-Soriano’s interview with Ferdinand “Bongbong” Marcos Jr. (BBM). It’s by no means unusual to the Filipinos that Bongbong is the son of the notorious dictator, the late President Ferdinand Marcos.
With the trending Youtube content material of the superstar host, Toni tackled a very powerful classes Bongbong realized from his father. The revealed video was not obtained by some netizens wholeheartedly due to the atrocious historical past dedicated by his household.
This challenge gained some constructive and unfavourable reactions within the on-line world. Some say that BBM is simply displaying a superb façade of his household, whereas others say it’s only a private interview and nothing to fret about.
Toni was referred to as in several names with this on-line challenge— a Marcos apologist, enabler, whitewasher, and historical past revisionist. Some information articles even talked about that she was not conscious of the huge accountability she’s carrying as a celeb and an influencer, provided that the nationwide election is quick approaching.
The anti-Marcoses felt betrayed as a result of Toni gave a platform to save lots of the face of the dictator’s household. These folks believed that she lacked the sense of historical past as a result of the interview would possibly conceal the disagreeable martial regulation historical past.
The netizens have been offended about Toni’s taking the difficulty evenly whereas sharing the content material along with her 4 million followers. They stated that it was not a difficulty of who she was going to interview, nevertheless it’s the truth that she is giving an nearly 30-minute discuss to a dictator’s son. Thus, an opportunity to cleanse the household’s mess.
Whereas on Twitter, a number of accounts campaigned to dislike and report the BBM interview content material to indicate disgust and disappointment.
The superstar host was additionally invited and challenged by the Ateneo Martial Legislation Museum to interview the victims of the navy authorities by way of a Fb open letter. As famous within the letter, it will be extra inspiring to listen to the tales and struggles of the survivors referring to the viewers than interviewing any of the Marcos members of the family. Therefore, we have to be grateful to these victims who sacrificed their lives for us to reside underneath a democracy.
Regardless of the net noise made by the anti-Marcos netizens, there are numerous wins on the stated challenge.
When Toni uploaded her interview with BBM, the Youtube video gained 4.5 million views in 5 days. And suppose you evaluate it to VP Leni’s video, which gained 1.4 million views in two weeks and three.1 million views for Mayor Isko Moreno in three weeks. In that case, BBM’s video is clearly performing higher.
A FaceBook submit of Franco Mabanta as shared by the writer on his FB web page. “Leni with a really spectacular 1.3 million views in two weeks; BBM with 3.6 million views in simply 4 days.”
BBM’s interview content material has a median of 900,000 views per day, whereas Leni and Isko have 100,000 and 148,000 views per day, respectively. And looking out on the “like” and “dislike” counter, BBM’s video is at 459,000 likes and 54,000 dislikes, VP Leni is at 72,000 likes and 36,000 dislikes, and Mayor Isko at 113,000 likes and 9,900 dislikes.
Toni’s Youtube channel additionally acquired round 190,000 new subscribers since September 13, 2021, with a median of 38,000 new day by day subscribers and placing her estimated earnings at roughly $1,402- $22,300 (PHP 70,100- PHP1.1M).
“When your hatred in the direction of a celeb (only for interviewing BBM) introduced greater than 100k subscribers in a span of 4 days.”
A lot of Toni Gonzaga’s pals and colleagues defended her from the bashers with the likes of Bianca Gonzalez, Chiz Escudero, Ogie Diaz, and Cristy Fermin.
Furthermore, many netizens proceed to help Toni as a result of they consider that the interview with BBM was healthful. And you’ll show it by way of the variety of followers and video views on her Youtube channel.
The cancel tradition in the direction of the superstar host jogs my memory of her interview with Wil Dasovich. She stated, “I don’t categorize the folks I interview. I have a look at all of them as individuals who have tales to inform irrespective of how dangerous an individual is, irrespective of how good an individual is, irrespective of how canceled an individual is by society, each single particular person on this planet has a robust story to inform. And irrespective of how dangerous their story is, we are able to all the time be taught from that particular person.”
The hatred in the direction of Toni Gonzaga-Soriano introduced so many victories in only a few days. On this case, the folks with pure intentions and good actions all the time win.
Christian Paul Del Rosario is the Acquisitions Advertising and marketing Supervisor of the Asian Institute of Administration. He’s a graduate of Grasp of Advertising and marketing Communications in De La Salle College and at present a Physician of Enterprise Administration pupil of the Ateneo de Davao College
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