B&G Meals has introduced a partnership with Milk Bar founder Christina Tosi, through which the award-winning chef will create unique recipes and baking ideas for the brand new B&G Meals Baking at Home web site, a devoted baking useful resource for shoppers that is obtainable 24/7 to resolve any baking dilemma.
Tosi will characteristic B&G Meals’ baking manufacturers, together with Crisco, Clabber Lady, Baker’s Pleasure, Grandma’s Molasses and Spice Islands, inside her recipes for the brand new web site and on her Instagram Bake Membership collection.
“We’re thrilled to associate with Christina Tosi and supply shoppers delectable baking recipes and useful ideas and tips for baking as we head into the vacation season,” says Jordan Greenberg, government vice chairman and chief business officer for B&G Meals. “Christina’s excessive vitality baking fashion will supply households a recent tackle conventional recipes utilizing manufacturers like Crisco, Spice Islands and Clabber Lady, all whereas exhibiting her limitless enthusiasm for baking that her followers have come to know and love. This partnership is particularly well timed as there was such an elevated curiosity in baking as many Individuals have embraced baking within the final 18 months.”
B&G Meals’ new Baking at House web site options tons of of recipes – from basic favorites to trendy twists. Guests can discover free how-to movies and way more.
“I’ve used Clabber Lady and Crisco since I discovered to bake as a toddler alongside my mom and grandmother, so I’m ecstatic to workforce up with B&G Meals to indicate bakers of all ranges what magic they will whip up with a couple of easy elements,” says Christina Tosi. “Baking at house is all about empowering residence bakers to chase down their creativity by encouraging them to take a look at their pantry elements in new and sudden methods.”