– Zalando launches Pre-Owned ‘Drama-free’ marketing campaign to have fun the one 12 months anniversary of its Pre-Owned class
– Zalando’s pre-owned providing combines extra sustainable procuring and inspirational trend along with all of the comfort of Zalando.
BERLIN, Sept. 15, 2021 /CNW/ —
PRE-OWNED INFOGRAPHIC HERE
Zalando, Europe’s main platform for trend and life-style, launches its Pre-Owned Drama-free marketing campaign, to have fun the one-year anniversary of its pre-owned class that permits clients to search out distinctive objects and trade-in their present garments by means of a handy digital expertise.
The marketing campaign is dropped at life by means of three Hero Movies (Watch HERE), Directed by Alice Moitié and fronted by TikTok sensation Lubalin, Award-Successful singer Camille Lellouche and Italian Dancer, Valentina Vernia.
Launched as we speak, the Pre-owned ‘Drama-free’ advertising initiative delivers a marketing campaign inclusive of PR, Influencer, and Social Media and an ATL marketing campaign in twelve markets, together with Eire, Italy and Spain. The TVC – directed by Alice Moitié – takes inspiration from the day-to-day challenges and ‘dramas’ that may be posed by pre-owned trend, whereas exhibiting how Zalando’s Pre-owned class can supply a extra easy and dependable expertise. The identical handy supply and return phrases, coupled with simple cost strategies, high quality assured objects and a easy digital expertise, all contribute to an elevated pre-owned trend expertise mixed with Drama-Free comfort.
To additional mark the primary anniversary, a roster of high actors are contributing to the distinctive and recent assortment of pre-owned merchandise discovered on Zalando by buying and selling in a restricted variety of iconic outfits, which followers should purchase on the positioning. The actors, no strangers to drama themselves, embody of-the-moment Actor, Omar Rudberg, Actress and Singer, Julia Wieniawa, Actor and LGBTQA+ Activist, Lola Rodriguez, and Italian Actor, Pietro Turano. The gathering of celeb objects will drop on twenty seventh September, and followers can observe hyperlinks on Zalando social channels to buy their heroes’ authentic seems to be.
“Pre-owned performs a key position on our technique to be the Beginning Level for Trend.”, says Torben Hansen, VP Recommerce at Zalando.“Over the previous 12 months, we’ve got obtained very constructive suggestions for our Pre-owned class – clients benefit from the excessive degree of consolation and comfort we provide. Because of this we put our comfort proposition within the centre of our newest Pre-owned marketing campaign. ‘Drama Free’ represents what our Pre-owned expertise is all about – connecting the enjoyable of trend procuring, freshness and self-expression with extra sustainable trend consumption and unmatched comfort.”
Natalie Wills, Director of Advertising at Zalando, says “Pre-Owned Drama-free” marks the following step of Zalando’s Pre-Owned providing. With the marketing campaign we need to showcase how Zalando Pre-Owned combines the curiosity and uniqueness of trend procuring, alongside extra sustainable practices. With all of this in thoughts, it has by no means been simpler to purchase or promote pre-owned trend. We’re hopeful that our marketing campaign exhibits the methods Zalando Pre-Owned might help our clients to declutter and refresh their wardrobes whereas rising the prominence of pre-owned clothes within the trend business”
Go to Zalando Pre-owned: https://www.zalando.ie/campaigns/pre-owned-drama-free-w/
For extra data on Zalando Pre-Owned, learn our FAQs HERE
Notes to Editors:
Zalando (https://corporate.zalando.com) is Europe’s main on-line platform for trend and life-style. Based in Berlin in 2008, we deliver head-to-toe trend to about 45 million lively clients in 23 markets, providing clothes, footwear, equipment, and sweetness. The assortment of worldwide manufacturers ranges from world-famous names to native labels. Our platform is a one-stop trend vacation spot for inspiration, innovation, and interplay. As Europe’s most trendy tech firm, we work laborious to search out digital options for each side of the style journey: for our clients, companions and each invaluable participant within the Zalando story. Our imaginative and prescient is to be the Beginning Level for Trend and a sustainable platform with a net-positive impression on folks and the planet.
Instagram: @Zalando @zalando_beauty @zalando_man
ABOUT KOLLE REBBE:
The Pre-owned marketing campaign was dropped at life in collaboration with artistic company Kolle Rebbe. For over 25 years, Kolle Rebbe has been some of the artistic communication companies in Germany, the place strategists, creatives and specialists from all disciplines develop built-in communication options throughout media and nation borders. 280 folks from 20 nations additionally invent authentic merchandise and help start-ups in the midst of Hamburg’s iconic Speicherstadt. Kolle Rebbe is a part of Accenture Interactive, the biggest digital company on the planet, since 2018.
Video – https://www.youtube.com/watch?v=ycvOLq0UPVA
Infographic – https://mma.prnewswire.com/media/1625372/Zalando_Pre_owned_Infographic.jpg
Picture – https://mma.prnewswire.com/media/1625373/Zalando_Valentina_Vernia.jpg
Picture – https://mma.prnewswire.com/media/1625374/Zalando_Camille_Lellouche.jpg
Picture – https://mma.prnewswire.com/media/1625375/Zalando_Lubalin.jpg
View authentic content material:https://www.prnewswire.com/news-releases/zalando-celebrates-one-year-of-drama-free-pre-owned-fashion-with-a-dedicated-campaign-to-launch-iconic-celebrity-styles-301376736.html
View authentic content material: http://www.newswire.ca/en/releases/archive/September2021/15/c5573.html